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The Logo Wordmark

Simple, Clean & Welcoming

Our updated Jordan's logo is simple, clean, and welcoming. It's designed for a fresh, modern look that keeps the warmth and personality you've always known. Paired with a bold and playful new color palette, it brings Jordan's to life in a whole new way.

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The Logo Symbol

Say hello to the “j”

This curved, friendly mark will sometimes show up on its own, or alongside our name in stores and online. It's designed to be bold and memorable.

Think of it as another way we say, "That's Jordan's."

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Why the Change?

Jordan's has always been about more than furniture. We create spaces, experiences and memories. We've been there for first apartments, growing families, new houses, and everything in between.

By simplifying our name to just Jordan's, we're making room for everything we are today — and everything we're becoming — while staying rooted in what you've always loved about us.

This isn't about changing who we are.

It's about showing up in a way that reflects who we've become.

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You’ll start hearing us say:

We Get You. We Got You.

It’s a simple commitment:

To understand that your home isn’t just furniture. It’s where life happens—milestones, holidays, quiet nights, and lasting memories.
You’ve worked hard for what you’ve built. Your home should reflect that. Whether you’re furnishing a single room or your entire house, we’ll meet you where you are—with the service and expertise to guide you every step of the way.

We Get You. We Got You. is our commitment to listen, support, and always go the extra mile to get things right.

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Questions & Answers

FAQs

Everything you need to know about our updated brand — what's changing, what's not, and what it all means for you.

Why the Change?

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Jordan’s has always been about more than furniture. We create spaces, experiences and memories. And we’ve been there for first apartments, growing families, new houses, and everything in between.

By simplifying our name to just Jordan’s, we’re making room for everything we are today, and everything we’re becoming, while staying rooted in what you’ve always loved about us.

This isn’t about changing who we are.
It’s about showing up in a way that reflects who we’ve become.

When Will You See the New Look?

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You’ll start seeing the new logo and branding beginning March 2nd, with updates rolling out over the next several months in stores, online, and in our advertising.

As we make the change, one thing stays the same:
Same brand.
Same heart.
Same commitment to you.

Are We Changing as a Company?

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We’re evolving, but our values are not. We are still the same family-founded company focused on:

  • Creating unforgettable store experiences
  • Delivering outstanding customer services
  • Offering quality and value you can trust
  • Supporting the communities we call home

    • The new look represents our future, not a change in our commitment to you!

    Are Products, Prices, or Service Changing?

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    You’ll continue to find the same great service and memorable shopping experience you expect from Jordan’s.

    We’re always evolving our selection to reflect new styles, trends and designs that reflect how you live today while continuing to offer the brands, quality, and value you know and trust.

    Is Eliot Tatelman Still Part of Jordan’s?

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    Yes, Eliot is still very much part of the Jordan’s family!

    While Eliot officially retired as President last year, he remains an important part of Jordan’s and will continue to appear in our commercials. Eliot loves connecting with customers, and that will continue.

    Why Is Eliot Auditioning Co-Stars?

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    Eliot has long been the face of Jordans, but what truly makes us special is the incredible team behind the scenes. We call them the J-Team.

    You may start seeing additional personalities featured in our advertising. It’s our way of highlighting the people who design, deliver, and support the experience you know and love.

    Welcome to the next chapter of Jordan’s.